One of the many benefits of having partners, sponsorships, and being a brand ambassador is that you get race gear to wear. However, when you have more than one company to help promote and you have more than one race outfit to wear, how do you decide which race kit to wear and when?
For example, on the right of this page you can see how lucky I am to have some great product and company partnerships. Out of that group, I have race kits for HoneyMaxx, Cobb Cycling, and Fusion Sports USA which I am expected to wear during my races this year. So how do I pick which race to wear which race kit? Do I put their names in a hat and then decide that way? Do I rank my partnerships and then compare to which races I am doing and then have the more important races get the more important race kits? There really isn’t a way to make this easy?
Some products are easy. Since I only run in Skora’s, these will be on my feet regardless. My sunglasses and helmet are all Rudy Project, so that solves that problem. Headphones aren’t allowed on the course, so I can’t wear my X-1 audio gear. Likewise, I can and still will be promoting all of the products since my fluids will be HoneyMaxx and my saddle is Cobb, as well as I have visors for all of these brands which I’ll be wearing.
But the big question is how do I pick which race outfit to wear for each race?
Right now, my schedule includes an Olympic Distance Tri in May, Escape from Alcatraz in June, and Challenge Pocono Half in August. I’m sure there will be one or 2 more added this season. In terms of importance, Alcatraz is a bucket list race so I am excited for that, and Poconos is a Half Iron distance so I can call both of these my “A” races this season. The May tri is a prep race for Alcatraz, but I am expecting to be on the podium for it.
So where does that leave me with what I should wear? I want to get as much publicity for each brand as possible, but I also want to be as comfortable and fast as possible in each race. It’s a great problem to have, but it still begs the question: What do I wear and when?